Eastern Rodeo

LESTRANGELONDON.COM
2023

Profile & Product Pairing Wild Postings

As an expansion of Lestrange's Lifecare offering, Re_Fresh marks their first venture beyond clothing. A naturally-derived enzyme tablet, Re_Fresh is designed to extend the life of clothing and restore color. Our approach centered on aligning the product within the overall Lestrange brand, with a focus on celebrating long-time ‘24 Trouser’ customers who demonstrated excellence in their respective fields, and who, through their daily lives, put their clothing to hard work — showcasing the vibrant matrix of work and wear of London.

Profile & Product Pairing Wild Postings

Aligning with the broader mission of Lestrange—to extend life and continuously care for your clothing, to “do more, with less”, we profiled, interviewed and captured portraits of notable '24 Trousers' wearers in their own pair.

PICTURED Fred Rigby, Furniture Designer

PICTURED Andrew Wong, Michelin Star Chef

PICTURED Nick Ayoub, Founder & Entrepreneur

Our launch campaign celebrates and normalizes the expected 'wear and tear' of clothing, highlighting the vibrant lives each garment has lived and promoting the potential for continued circularity and life with Re_Fresh.

Pairing these portraits with more scientific, before & after, technology-focused imagery, we curated coloured and themed series of product & profile together.

Shot in a local laundromat in London, video content was also produced to play on the circular, life cycle of a garment by depicting the ‘going backwards in time’ in a washing machine.

Eastern Rodeo led production for these video and photoshoots, including all sourcing, timelines, casting, set design, budgeting, ensuring a creatively-sound cost distribution and maintaining alignment of creative direction.

SERVICES
CAMPAIGN STRATEGY
MESSAGING
CREATIVE DIRECTION
PRODUCTION

INDUSTRIES
CPG
FASHION

EASTERN RODEO WITH
DIGBY BAER

PHOTOGRAPHY
MARINA DE LUIS
XAVIER MAS

Aligning with the broader mission of Lestrange—to extend life and continuously care for your clothing, to “do more, with less”, we profiled, interviewed and captured portraits of notable '24 Trousers' wearers in their own pair.

Our launch campaign celebrates and normalizes the expected 'wear and tear' of clothing, highlighting the vibrant lives each garment has lived and promoting the potential for continued circularity and life with Re_Fresh.

Pairing these portraits with more scientific, before & after, technology-focused imagery, we curated coloured and themed series of product & profile together.

Shot in a local laundromat in London, video content was also produced to play on the circular, life cycle of a garment by depicting the ‘going backwards in time’ in a washing machine.

Eastern Rodeo led production for these video and photoshoots, including all sourcing, timelines, casting, set design, budgeting, ensuring a creatively-sound cost distribution and maintaining alignment of creative direction.

Lock Studios