info@easternrodeo.co

Eastern Rodeo is a creative studio offering services across strategy, branding, creative direction, design & build founded by Eri Miyagi and Marisa Lim. With a focus on end-to-end execution, our unique skill lies in offering a cohesive and diverse range of creative services to ensure complete and unified design builds.

The Big Picture

We believe that the most innovative work requires a cohesive offering across a diverse range of applications. This diversity is seen in our services, our client industry types, design styles, application of technology & choice of collaborators. There is no need to parse out skills, we manage a full suite of services and always prioritize a big picture view.

Our Building Blocks

  • Foundation

    Development and strategic work that enables you to understand your platform, market and users better. The marrying of strategy and design providing the groundwork to guide the brand into the future.

    • Creative Strategy
    • Content Strategy
    • Naming & Tone of Voice
    • User & Market Research
    • Campaign Strategy
    • Brand Architecture
    • Product Roadmap & Approach

  • Build

    This is where the infrastructure and the full ecosystem of the brand come to life. They are the brand’s core touchpoints and the product itself. The main toolkit of parts that embed the brand in the world.

    • Brand Identity
    • Product & Web Design
    • Design System & Guidelines
    • Creative Direction
    • Messaging & Copy
    • User Experience
    • Development
    • Packaging

  • Application

    This is a continued universe of applications, reinforcing the foundation and build phases. Creative work expanding into new territories and mediums, or further activation to garner additional reach.

    • 3D & Animation
    • AI Generated Photography & Assets
    • Content Creation
    • Photo & Video Production
    • Environmental/Event Design
    • Activation Design Assets

Beyond delivering creative services, Eastern Rodeo is rooted in fostering business growth. Our global exposure gained from collaborating with businesses across the US, Europe and Asia coupled with our individual entrepreneurial pursuits equips us to remain a long-standing partner of all our past clients. We are currently based in New York, London & Singapore.