Celebrating the richness and variety of culture, frequency, and sound, our brand identity places this diversity at the forefront within a shared space and platform. It presents a bold and diverse system constructed from multiple, seemingly different stylistic parts coming together as a toolkit.
The identity concept is akin to the layering of stickers, creating something entirely different as each applied instance takes on its own life and form. This high energy is maintained throughout the brand identity and production, successfully executed through the constant layering of vibrant elements in the toolkit.
Intentionally ensuring the toolkit was easy to break down into its individual elements for individual use was crucial. This consideration was key for content creation and the ongoing life of the identity beyond the curated applications of the event itself.
Leveraging 3D and animation provides ample textural opportunities within the brand system. The brand logo is blown up and layered throughout applications as a pattern. Subtle looped frequency animation draws attention to content, and we created various animated templates to align our content with a social-first direction.
We developed digital templates, including social and reel templates, to facilitate easy video editing for our partners and artists. Before the event, we provided instructional guides for templates and content guidelines, enabling external members to create their own content utilising the ‘layering’ approach as directed by our toolkit. This approach contributed to maximising content, effectively spreading the message of the event and reaching full event capacity.
SERVICES
Brand Identity
Creative Direction
INDUSTRIES
Events
Entertainment
Music
EASTERN RODEO WITH
Instagram, Meta
Reva Bhatt
Anik Khan
Alden Studios
Clockwork
