Capturing the convergence of beauty and technology, the root of our brand approach employs a generative, structured circular grid in which expressive and organic shapes resembling nail polish swatches, are created within. The ability to constantly create new, unique shapes, conveys a sense of expression and play within the bounds of a systematic, tech-based framework.
Generated swatch shapes mirror the intricate process of Clockwork technology—where nails are scanned and nail polish is mapped to each finger.
The limitless shape and colour combinations provide a framework for the identity, allowing it to extend to all types of design applications for the brand.
Application layouts follow the structure of the generative grid, using modules that fit together like building blocks. These layout rules serve to frame our generated swatches as the anchoring piece in each design.
To further the tech-beauty focus of the brand, we integrated the use of colour names as digital colour hexcodes. Employing an understood digital convention in this way further draws the comparison of digital vs. print and real life, perpetuating the analogy of technology.
Our 3D swatches provide a feeling of tactility and glossiness within the world of beauty, translating digital swatches into tactile moments. Moments of animation help convey the instructional, progress and kinetic nature of the product.
The website and product direction adopts on the generative grid structure in its design approach, focusing on animated moments to tease the in-person experience.
WEBSITE Animated discovery on a Colour Detail Page
SERVICES
Brand Identity
3D & Animation
Art Direction
Fundraising Design
Website & Product Approach
INDUSTRIES
Beauty
Tech
EASTERN RODEO WITH
Ever Morera
Full Sleep
