At the core of UNIQLO's digital transformation is the design of the new customer experience. Due to UNIQLO's worldwide presence with different sites for each country, the approach involves planning and designing the rollout of features gradually, while creating the core system.
PRACTICAL FUTURE A mobile e-commerce site that puts the breadth of UNIQLO's digital services and physical retail within the reach of a customer's thumb.
Shop in 3 clicks Just as the mobile site uses the “Rule of Thumb,” the desktop site follows the “Three-click Rule”: everything is accessible within three clicks from anywhere on the site.
SERVICES
UX / UI
WEB DESIGN
USER TESTING
PRODUCT NAMING STRUCTURE
PRODUCT TAGGING STRUCTURE
INTERACTIVE DESIGN SYSTEM
CONTENT ART DIRECTION
USER JOURNEYS
PROTOTYPING
INDUSTRIES
FASHION
ECOMMERCE
WORKING WITH
I&CO
