Leveraging Audible's substantial presence in the audio space, we crafted an approach to reframe and deliver existing Audible content with a specific focus on enhancing sleep. Supplementing this with created, platform-unique content by notable individuals, featuring stories narrated by them, Audible Sleep is a personalized, guided hub of content to help you get a good night’s sleep.

Understanding that the premium caliber of our content is everything to the experience—we devised a comprehensive framework of distinct audio categories distinguished by purpose in how they aid sleep and further branding them within the framework.

Accordingly, everything designed enhanced the value of Audible’s content. Focusing on how each piece of content should be celebrated with a unique treatment whilst remaining easy to navigate and identify.

As part of our design approach, we designed a custom gradient generator tool, enabling the automatic and dynamic creation of custom animated gradients.

These gradients frame and complement represented content. This design tool, integrated seamlessly into the content process, ensures that each piece of content is presented and highlighted with a unique treatment and maintains quick recognizability.